SPRITE EMBRACES VIRTUAL REALITY TO HELP VIEWERS EXPERIENCE #NEEDASPRITE
The campaign from McCann Worldwide, was developed to maximise the immersive nature of VR and engage viewers in a journey into a virtual Sprite world featuring 8 bit arcade characters and internet references.
The video and VR animation for Sprite VR World was created by CatalystVR using the latest 360 video filming and production techniques.
Responses and comments are unlike those usually seen for adverts – Sprite VR World generated a huge positive reaction from viewers showing the influence and impact 360 videos can have on an audience.
Sprite VR World has also shown that 360 video enables brands to engage viewers for longer – viewers of 360 video want more time to explore and discover the 360 environments. Typical online ads are 15 seconds – the Sprite VR World is over a minute!