At Catalyst, we don't just create immersive experiences, we push the boundaries of XR technology to transform industries and redefine what's possible. As a leading XR production studio based in Sydney, Australia, we've been crafting the future of immersive technology since 2015.

Our passion lies in crafting VR, AR and MR experiences that captivate audiences and deliver real-world results.  We've delivered over 300 innovative XR projects across 8 countries, from Australian Open Tennis to participants at the United Nations Climate Change Conference, and working with clients like Disney and the Australian Government.     

Catalyst has become the trusted partner to develop custom XR applications and experiences for clients across sports and entertainment, government, enterprise and industrial businesses, advertising agencies, and startups. 

We have helped pioneer immersive technology applications and experiences with:

  • +30,000 Headset Experiences:  Our XR experiences have been enjoyed by thousands of users. We've had the privilege of being first hand to introduce VR to diverse audiences, from kids to grandparents, as well as notable figures such as the Prime Minister of Australia and Chris Hemsworth.
  • +2M AR Users: Augmented reality developed by Catalyst has reached over 2 million users, delivering engaging and interactive experiences that blend digital content with the real world.
  • Cannes Film Festival Award-Winning 360 Film: Our expertise in XR extends to award-winning 360-degree films, recognized at prestigious events like the Cannes Film Festival.

At Catalyst, we combine strategy, creativity and cutting-edge technology to create XR solutions that transform industries and redefine experiences. Our team is dedicated to pushing boundaries, delivering excellence, and shaping the future of immersive technology.


We believe immersive XR experiences will continue to grow, transforming how people work, connect, learn and have fun.


To be a leading XR Studio, crafting innovative and immersive XR experiences that push boundaries and empower our clients to achieve groundbreaking results, transforming industries and igniting imaginations.


Our foundation is built on core values that guide our strategy, decision-making and day-to-day operations

Pushing Boundaries:  We thrive on challenging projects that transform imagination into immersive reality.

Working Hard:  For our Clients and each other. Going all-in to make it happen.

Best People:  Our team of XR specialists are empowered to focus on what they do best, fostering a culture of innovation and excellence.

Great to Work With:  We prioritise collaboration and communication, fostering long-term relationships.

Embracing Challenge:  We see challenges as opportunities to think outside the box, and our track record demonstrates that the right mindset can delivery amazing results.

Corporate Social Responsibility

At Catalyst, we're passionate about creating immersive experiences, but we're equally passionate about creating a positive impact on the world. We believe in a triple bottom line approach, focusing on People, Planet, and Profit.

People: We foster a diverse and inclusive workplace that offers fair wages, flexible working conditions, and opportunities for personal development. We actively support small businesses and freelancers in the technology and creative industries, contributing to a thriving local ecosystem. For example, in 2023, we partnered with a local coding bootcamp to offer scholarships to underrepresented minorities.

Planet: We strive to minimize our environmental footprint by implementing sustainable practices like energy-efficient hardware and a strong focus on reusing, recycling, and repurposing materials.

Profit: We believe in creating sustainable, meaningful employment opportunities for our staff, freelancers, and contractors. We are committed to paying our fair share of corporate taxes and actively support other local businesses, startups, and entrepreneurs. This support goes beyond financial transactions; we offer recommendations, introductions, and social engagement, and provide services on a contra or discounted basis whenever possible.


Catalyst VR was established in Sydney, Australia, and quickly expanded, opening a UK office as overseas projects and clients increased.

In 2023, to better serve UK-based clients, Created By Catalyst was set up as an independent agency. If you're based in the UK, please visit createdbycatalyst.com or contact hello@createdbycatalyst.com.

Our Blog

The world of VR and AR moves quickly. Stay informed on what’s new across VR and AR content, technology, activations and innovations and take a read of our blog: