by Jamie Gilroy | Feb 28, 2022 | Augmented Reality, Uncategorized
VR and AR have improved everything from how we explore new travel destinations or test drive new cars, to discovering the secrets of Australia’s latest state of the art science vessel. Here are 6 of our favourite unique uses of VR and AR. Airport Advertising...
by Jamie Gilroy | Oct 20, 2021 | Augmented Reality, Uncategorized
The last 18 months have been tough...we have all struggled and are now slowly emerging back into a new, Covid-normal world. But what have we learnt? Where are the silver-linings? Well we’ve put together a list of the five best hybrid event ideas and the brands that...
by Jamie Gilroy | Oct 11, 2021 | Augmented Reality, Uncategorized
We wanted to share an incredible Mixed Reality experience the Carolina Panthers delivered in the opening round of the NFL season, as we're excited to say Catalyst can deliver creative technology like this in Australia. This activation took the in-stadium...
by Jamie Gilroy | Oct 11, 2021 | Augmented Reality, Uncategorized
AR has graduated beyond simple face lenses and is now a powerful tool for engagement and communication in educational applications. Mission to Mars AR A fantastic example is the AR app, Mission to Mars. Developed by the Smithsonian this full-featured app...
by Jessica Gilroy | Jul 20, 2020 | Augmented Reality, Uncategorized
What is Web AR? Web AR is Augmented Reality that is often triggered by a QR code directly from the user's camera. There is no need to download an app, which can make Web AR more accessible and easier to experience. Web AR has developed quickly and in 2021 is fast,...
