Mixed Reality takes over the NFL (& Social feeds!)
We wanted to share an incredible Mixed Reality experience the Carolina Panthers delivered in the opening round of the NFL season, as we're excited to say Catalyst can deliver creative technology like this in Australia.
This activation took the in-stadium experience to the next level, capturing the public’s attention and gaining millions of views online, including social feeds across Australia!
So what is Mixed Reality and how does it work?
Previously only accessible by Hollywood film producers, Mixed Reality combines the real world with a virtual world. The virtual world is created using the latest visual effects, 3D design and animations and is combined with the physical world in real time. In the Carolina Panthers example the real world is the football stadium with people in the stands, players and officials on the field and the virtual world is the huge Panther ripping down flags. The two worlds are combined in real time on the big screen at the game.
Find out more.
We’ve seen similar examples including AR Fan-Cam but clearly the Panthers example signals the next trend in Fan Experiences that Catalyst can deliver.
Keen to find out more or explore the opportunities for Mixed Reality?
We’d love to hear from you firstname.lastname@example.org