by Jessica Gilroy | Aug 30, 2018 | Uncategorized
At Catalyst we partner with Marketing and Advertising Creatives to deliver immersive technology ideas and solutions. These are just some of the stories that have caught our eye this month. They might not all become game changers in marketing and advertising but they...
by Jessica Gilroy | Aug 16, 2018 | Uncategorized
Did you catch the big Augmented Reality launches by Eminem and Mark Zuckerberg this month? California has been awash with awesome AR, with the technology taking the lead at Facebook’s F8 Developers conference and Eminem’s headline show at Coachella. At...
by Jessica Gilroy | Aug 16, 2018 | Uncategorized
In this week’s blog post we’re taking a look at some of the biggest updates from the world of AR and VR. AR mirrors take branded content engagement to the next level Augmented reality has come leaps and bounds in the last six months with Apple and Google...
by Jamie Gilroy | Jun 15, 2018 | Uncategorized
The Sydney Sixers have launched a full HD 360 degree virtual reality video on Facebook as part of an innovative campaign to help Fans experience being part of the Big Bash League. With access normally reserved for Players the 360 video gives fans the chance to...
by Jamie Gilroy | Jun 15, 2018 | Uncategorized
2016 has been a breakout year for Virtual Reality as a content marketing medium. Demand for headsets and mobile applications is expected to outstrip demand with the VR industry expected to break the $1bn barrier for the first time, according to Deloitte. Brands across...
by Jamie Gilroy | Jun 15, 2018 | Uncategorized
Virtual reality is no longer just an escape from the real world; it has started to show its potential as a way to enhance our reality. VR creates a three-dimensional environment that the user can immerse themselves within. This empowers us to think outside the box and...
