by Jamie Gilroy | Apr 19, 2024 | Advertising Campaigns, Augmented Reality
Exploring the Rise of Fake Out-of-Home Advertising In today's dynamic advertising landscape, a fascinating trend has emerged, stirring debates and reshaping traditional paradigms: Fake Out-of-Home (FOOH) advertising. This innovative approach to brand promotion blurs...
by Jamie Gilroy | Mar 18, 2024 | Augmented Reality, Uncategorized
At Catalyst we recognise how lucky we are to be asked to collaborate with some of the biggest and most innovative companies and brands in the world and our latest AR campaign was no exception. Not only were we back working with our friends at Tourism Australia but we...
by Jamie Gilroy | Feb 28, 2022 | Augmented Reality, Uncategorized
VR and AR have improved everything from how we explore new travel destinations or test drive new cars, to discovering the secrets of Australia’s latest state of the art science vessel. Here are 6 of our favourite unique uses of VR and AR. Airport Advertising...
by Jamie Gilroy | Oct 20, 2021 | Augmented Reality, Uncategorized
The last 18 months have been tough...we have all struggled and are now slowly emerging back into a new, Covid-normal world. But what have we learnt? Where are the silver-linings? Well we’ve put together a list of the five best hybrid event ideas and the brands that...
by Jamie Gilroy | Oct 11, 2021 | Augmented Reality, Uncategorized
We wanted to share an incredible Mixed Reality experience the Carolina Panthers delivered in the opening round of the NFL season, as we're excited to say Catalyst can deliver creative technology like this in Australia. This activation took the in-stadium...
by Jamie Gilroy | Oct 11, 2021 | Augmented Reality, Uncategorized
AR has graduated beyond simple face lenses and is now a powerful tool for engagement and communication in educational applications. Mission to Mars AR A fantastic example is the AR app, Mission to Mars. Developed by the Smithsonian this full-featured app...
