by Jamie Gilroy | Apr 29, 2024 | Virtual Reality
VR Revolutionises Remote Operations in Mining, Industrial, and Natural Resource Sectors The landscapes of mining, industrial, and natural resource operations often present unique challenges. Remote locations, hazardous environments, and complex logistics can hinder...
by Jamie Gilroy | Apr 19, 2024 | Advertising Campaigns, Augmented Reality
Exploring the Rise of Fake Out-of-Home Advertising In today's dynamic advertising landscape, a fascinating trend has emerged, stirring debates and reshaping traditional paradigms: Fake Out-of-Home (FOOH) advertising. This innovative approach to brand promotion blurs...
by Jamie Gilroy | Mar 18, 2024 | Augmented Reality, Uncategorized
At Catalyst we recognise how lucky we are to be asked to collaborate with some of the biggest and most innovative companies and brands in the world and our latest AR campaign was no exception. Not only were we back working with our friends at Tourism Australia but we...
by Jamie Gilroy | Feb 28, 2022 | Augmented Reality, Uncategorized
VR and AR have improved everything from how we explore new travel destinations or test drive new cars, to discovering the secrets of Australia’s latest state of the art science vessel. Here are 6 of our favourite unique uses of VR and AR. Airport Advertising...
by Jamie Gilroy | Oct 20, 2021 | Augmented Reality, Uncategorized
The last 18 months have been tough...we have all struggled and are now slowly emerging back into a new, Covid-normal world. But what have we learnt? Where are the silver-linings? Well we’ve put together a list of the five best hybrid event ideas and the brands that...
