by Jessica Gilroy | Jul 20, 2020 | Augmented Reality, Uncategorized
What is Web AR? Web AR is Augmented Reality that is often triggered by a QR code directly from the user's camera. There is no need to download an app, which can make Web AR more accessible and easier to experience. Web AR has developed quickly and in 2021 is fast,...
by Jessica Gilroy | Nov 22, 2018 | Uncategorized
This week at Catalyst we explore how Lowes is taking their in-store DIY workshops to the next level, how the Dallas Mavericks launched the new NBA season in giant style and an astronomical AR night sky. Using VR for DIY Clinics at Lowes Hardware We often learn best...
by Jessica Gilroy | Nov 22, 2018 | Uncategorized
This week at CATALYST we checkout AR characters interacting with wine bottles, cocktails that come to life through AR, plus a hilariously terrifying snapchat AR filter for horror film The Nun. Wine Bottle Augmented Reality with the Walking Dead and The Last Wine...
by Jessica Gilroy | Aug 31, 2018 | Uncategorized
Over the past six months the team here at Catalyst have had our first experiences of developing virtual reality content and experiences for the pharmaceutical industry. It’s been eye-opening, as we’ve discovered the many ways Pharma’s can use VR as a vehicle to share...
by Jessica Gilroy | Aug 30, 2018 | Uncategorized
At Catalyst we partner with Marketing and Advertising Creatives to deliver immersive technology ideas and solutions. These are just some of the stories that have caught our eye this month. They might not all become game changers in marketing and advertising but they...
