The Ultimate Samsung Dad Pad
SAMSUNG 360 VIDEO TOUR OF “THE ULTIMATE DAD PAD” TO FEATURE ACROSS NEWS DIGITAL CHANNELS
Catalyst recently partnered with News Corp to create their first piece of native 360 video content as part of their new native offering across the News digital sites. Sponsored by Samsung, the video looks at The Art of Staying in and just one of the amazing spaces many Australian’s inspire to create for themselves.
Shot at celebrated artist James Powditch’s unique warehouse style home in Annandale, in Sydney’s inner west, the video takes viewers on a journey through any budding artist or art collectors dream house. Think a record room, vintage pinball machines, a two story workroom, art from some of Australia’s most famous painters, a pool table and a Samsung QLED TV the size of your average dining table. The Archibald Prize finalist’s family home is the stuff most creatives live for, and he was kind enough to let us explore.
The piece of content is the first in a series of Samsung moments showcasing interesting Australian spaces and lends itself perfectly to the 360 medium.