TAB’s VR Horse Racing Activation
TAB BREAK NEW GROUND WITH IMMERSIVE VR HORSE RACING ACTIVATION
Saddle Up With TAB was specifically developed to immerse participants in some of Australia’s most famous races as if they were actually a jockey in the race. Riding on or against champion horses including Criterion, Chautauqua and Winx Saddle Up With TAB was a truly immersive experience unlike anything Australian racegoers have experienced before.
The experience gave participants the chance to take the jockey’s perspective and through virtual reality they could look where they wanted, when they wanted. As well as riding champion horses, participants also experienced behind the scenes at Royal Randwick and Rosehill getting an insight into a day in the life of a jockey and the inner working of these famous racecourses.
Five unique Virtual Reality experiences were created for Saddle Up With Tab featuring the following races:
– 2015 Longines Queen Elizabeth Stakes
– 2016 Doncaster Mile
– 2016 Australian Derby
– 2016 BMW Stakes
– 2017 TJ Smith Stakes
BEING DEVELOPED SPECIFICALLY FOR VIEWING USING A VR HEADSET ALLOWED US TO REALLY PUSH THE LIMITS OF PRODUCTION.
Built into TAB’s custom shipping container participants sat on specially made saddles and held jockey’s whips to complete the immersive experience. The hugely popular activation attracted a wide range of race goers, all keen to experience the thrill of riding a thoroughbred racehorse and for a moment they probably thought they really were. Horse riding VR has never felt so realistic!